{"id":64,"date":"2011-02-23T20:03:37","date_gmt":"2011-02-23T20:03:37","guid":{"rendered":"http:\/\/mappinglondon.blogs.splintdev.geog.ucl.ac.uk\/?p=64"},"modified":"2016-01-27T13:07:15","modified_gmt":"2016-01-27T12:07:15","slug":"nike-grid-runner-maps","status":"publish","type":"post","link":"https:\/\/mappinglondon.co.uk\/2011\/nike-grid-runner-maps\/","title":{"rendered":"Nike Grid Runner Maps"},"content":{"rendered":"

\"\"<\/p>\n

The Nike Grid was an Alternative Reality Game (ARG) for runners, held over two weeks on the streets of London late last year. After each day’s race, W+K, the campaign planners, produced a stunning infographic video showing that day’s runs, superimposed on a map. The routes were heavily stylised as hexagonal traces, as was the map itself. Coloured hexagonal flashes were used to indicate the end of a successful run. Each day’s infographic was themed differently – one highlighting the runs through heavy rain on evening, another showing the routes of the runners that had been around the entire map.<\/p>\n

You can see all the videos on the Nike Grid YouTube page<\/a> and also a blog post with more on the game<\/a>.<\/p>\n

The background mapping is from the OpenStreetMap database, which is CC-By-SA OpenStreetMap contributors.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

The Nike Grid was an Alternative Reality Game (ARG) for runners, held over two weeks on the streets of London late last year. After each<\/p>\n","protected":false},"author":1,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[18,20,23,66,73,82,83,101,103,104,114,125,126,127,136,160],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","category-events","tag-advertising","tag-alternative-reality-game","tag-arg","tag-game","tag-grid","tag-infographic","tag-infomap","tag-movie","tag-nike","tag-nike-grid","tag-postcodes","tag-run","tag-runners","tag-running","tag-streets","tag-video"],"_links":{"self":[{"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/posts\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":1,"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/posts\/64\/revisions"}],"predecessor-version":[{"id":2894,"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/posts\/64\/revisions\/2894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/media\/65"}],"wp:attachment":[{"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/media?parent=64"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/categories?post=64"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mappinglondon.co.uk\/wp-json\/wp\/v2\/tags?post=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}