A dental commercial is a great way to reach and attract new patients, as well as reinforce a practice’s reputation among existing ones. By effectively showcasing your services and technology, and by clearly communicating your unique selling point (USP), TV commercials can increase patient bookings and boost revenue growth for dental practices.

A successful dental commercial should be anchored with an engaging storyline, high-quality visuals and sound, and a strong call to action. The latter could be as simple as inviting potential patients to book an appointment via your website, or it may include a limited-time offer that prompts an immediate response. Regular performance tracking will allow you to see if your commercial is delivering the results you want.

Creating a Memorable Dental Commercial for Your Practice

When creating a dental commercial, it’s important to remember that your ‘story’ isn’t just about where you went to school or how you grew your business; it’s about what you can do for people and how you make them feel. This is what sets your practice apart from the competition. It’s what your prospective patients are looking for when choosing a dentist.

Humor is also a powerful tool in dental advertising. This Listerine ad, for example, is silly, dramatic, and over-the-top – but it perfectly positions the product as effective and life-changing. Similarly, this online dental ad makes light of what can be a very serious situation and provides reassurance to potential clients.