Kajabi vs Clickfunnels is a feature-rich membership site platform that allows course creators to create, market, and sell their online courses. It also offers advanced marketing features like sales funnels, page builder, upsells and order bumps. Until recently, it was common to use Kajabi alongside another tool for the front-end of a sales funnel (lead generation, sales pages, automation, and payment processing) and deliver the actual product using ClickFunnels’ member’s area platform.

Despite being more of a membership site platform, Kajabi still has some pretty good marketing functionality including the ability to add a blog (though it isn’t as advanced and functional as dedicated CMS platforms like WordPress). With Kajabi, you can define SEO settings, create and manage categories and tags for your posts, and even create a 404 error page.

Kajabi vs ClickFunnels: Choosing the Right Platform for Your Online Business

Both platforms have robust affiliate features that allow you to reward your influencers and affiliates based on their activities, actions, and moves within your sales funnel. ClickFunnels’ Affiliate feature is more extensive than Kajabi’s, allowing you to create different links and dashboards for your affiliates, give them access to your custom landing page (if applicable), and even create a specific product checkout.

Both platforms provide a solid experience for building and delivering your digital products. With both, you can define your course curriculum as modules and lessons (Kajabi also lets you create nested courses which is handy for cohorts) and schedule the lessons to be locked or dripped until completed. Both also let you set a purchase price for your digital product and include multiple pricing options if you want to.