Call tracking software is a useful tool to track leads from various advertising channels. It allows companies to track every call that comes in and attribute it to an ad campaign. It also lets them see where those leads have come from and which campaigns triggered the calls. Some call tracking solutions also capture other information, such as visitor location, email address, and other demographic information. Once the tracking software is installed on the target phone numbers, businesses can track the call sources and attribute the calls back to the ad.

These Features Are Worth The Extra Money

The most basic plans of call tracking software may only provide basic features and tie calls to specific marketing campaigns. These plans are great for new companies or single marketing campaigns. Mid-tier plans offer advanced features like conversation intelligence reporting and more integration options. If you’re running multiple campaigns, you’ll need to upgrade to a higher tier plan. These features are worth the extra money, so make sure you compare the various plans to see which one works best for your company.

Invoca is a powerful call tracking software. This platform not only helps you understand your calls, but also routes them to the right department or call rep. Its integrations with various marketing platforms make it ideal for various business needs. Invoca offers integrations with ActiveCampaign, Hubspot, and Zapier. By leveraging this data, you can make better marketing decisions and drive more revenue. The ultimate customer experience is the result of a better experience.